A New Marketing Technique: Throwing Money From a Plane

[quote]JAKARTA (Reuters) - An Indonesian businessman will throw 100 million rupiah (5,429 pounds) from an airplane on Sunday as part of a marketing ploy for his second book, organisers said.

Tung Desem Waringin, author and motivational speaker whose first book was a bestseller, is known for his unorthodox marketing methods.

A spokesman for the organisers, Diki Sidik, said Jakarta police had refused to issue a permit for the event but Tung would go ahead with the plan outside the capital.

“Rather than spend a lot of money for unsuccessful marketing, better give the money to the people,” Sidik said.

Millions of Indonesians live on less than 2 dollars a day and the event comes at a time when the poor are still smarting from rising food and fuel prices.

In 2005 Tung rode a horse along Jakarta’s main streets, dressed as one of the country’s most celebrated war heroes, to launch his first book.[/quote]

wooooow…b7al lfilmat …lol

Will he extend his marketing technique to Morocco? We are interested! :smiley:

LOL @ Lfilmat! Indeed, b7âl l2aflâm dâk shî!
That technique will never reach Morocco :hap:. Although there is nothing to lose teaching in in business schools :lol:.